Manolo Modroño continues to share his life lessons even in informal settings. Here, Andy Albalat, Raul Martinez and Jorge Sanz (back row) and his son Manny surround the “leader of the pack” at a recent dinner.

Manuel “Manolo” Modroño:
The Foundation For EasyGrass’
Values, Growth And Success


“The best is he who calls men to the best.
And those who heed the call are also blessed.”
— Hesiod, 8th Century BC Greek poet


Great men lead by example. And the founders of EasyGrass feel proud, fortunate and blessed to have a truly unique man inspire and guide them on their path to success.

Throughout his decades long run as an insulation contractor for South Florida construction projects, Manuel “Manolo” Modroño taught son Manny and Manny’s best friends, Raul Martinez and Jorge Sanz, life’s basic tenets. His lessons were imparted while working endless hours at the company’s warehouse and at job sites, as well as in the convivial setting of the family’s home.

Manolo led by example in business.

He showed the young men —all up-and-coming entrepreneurs— how to take opportunities “by the horns” and overcome challenges, how to deal with clients, suppliers, contractors, and employees with a scrupulous, disciplined hand, with respect and dignity. He taught them to rise to the occasion, to always give their best, and that hard work, pride, civility, and honesty are the true keys to success.

Manolo led by example in his off-hours as well, always guided by the same values, devoutedly practicing his Catholic faith, relishing time with his loving wife, nurturing his growing children, and for the past 27 years, enjoying his six grandchildren.

The young generation is following in his footsteps, too! His eldest grandson Andy Albalat joined EasyGrass four years ago and is today the company’s lead sales representative in the state of Florida.

Always one to detect appealing prospects, in 2008, in the midst of the economic downturn, Manolo recognized a business opportunity that he believed the three amigos should explore. They did. And as they say, the rest is history.

Such is the man that, even today, nearly a decade into the company’s trajectory, continues to inspire Manny, Jorge, Raul, and the entire EG team in their work and in their lives. His values are instilled in our DNA and are the foundation for EasyGrass’ growth and success.